“Don’t attempt to launch a TikTok profile without putting time in to understand the platform,” said Myradh.
So whether you’re a full TikTok devotee, a social media sceptic or somewhere in between, this piece should hopefully provide you with a comprehensive range of tried-and-tested advice.īefore diving in headfirst, get to know TikTok as a user. Scott was previously the senior digital marketing manager at Ninja Tune, where he helped shape social media for the likes of Bicep, Jayda G, TSHA and DJ Seinfeld. Scott Dillon, meanwhile, is the founder of FourFour Digital, which provides digital marketing strategy for Fred again. , AKA Hollie, who has built an 80,000-strong community through her drum & bass videos.Īdding further expertise is Myradh Cormican, head of digital & partnerships at Frame Artists, who have TikTok creators on their roster like Chase & Status, Eats Everything, Arielle Free, Ewan McVicar and Patrick Topping. You’ll hear from Jovynn, who launched her career on TikTok and boasts nearly 10 million followers, and h.o.l. We’ve therefore gathered advice from those who have already cracked TikTok, with the aim of helping you to cut through the noise and smoothly navigate the platform. Many hugely popular DJs, who boast hundreds of thousands of followers on other platforms, haven’t been able to translate that success to TikTok, which plays by its own set of rules. However, it’s worth saying that the platform can sometimes be tough to get right. And while its enormous user base might feel intimidating, now is actually an ideal time to join TikTok: the platform is currently pushing electronic music to as many users as possible. The algorithm will share your content with likeminded audiences, who could swiftly become avid followers.
But for the curious, there are plenty of reasons to get started, not least the apparent ease with which video creators find an audience and, in plenty of cases, have a post go viral. Of course, the platform won’t be to everyone’s tastes, its rapid-fire user experience seemingly more tailored to a younger audience. However, while many artists are experiencing enormous success, many DJs have been hesitant to jump on board. In 2021, entertainment videos were the most popular category on TikTok, perhaps boosted by the growing number of music careers, tracks and dance trends that are created on the app. Its unfiltered approach to video sharing is seen as a refreshing change to the perfectionism of Instagram and YouTube. As the world’s most talked about platform of recent times, the popularity of TikTok, which has over one billion active users, shows no sign of slowing.
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